Sincere thanks to everyone who helped make HelpAge Canada’s first RISE SUNDAY a success, with participation from individuals and organizations from across Canada. The purpose of RISE Sunday, February 21, was to provide a solid introduction to an ongoing campaign that will run three times a year, each February, June and November. The goal is to educate Canadians on the issue and encourage them to reach out to isolated seniors in every province.
In the next few months, HelpAge Canada will work to strengthen the campaign with more participating organizations and individuals, as well as national and local media. Sincere thanks to the great media coverage from CBC, 1310 Radio, Citizen, Rogers and Unique FM. Your interest and support in this important effort is much appreciated.
Social isolation and loneliness is an issue that requires more attention and action, especially for those very isolated seniors who have become almost invisible. In the coming months, we will be calling on you and our partners to spread awareness, take action and help make a difference. As Helen Keller said, “Alone we can do so little; together we can do so much”.